Mushroom Business Plan
PATILAD an agro-allied farm that is into mushroom farming, compost making, earth worm farm, vegetable farm, and with futuristic plans of extending its variety of agro allied product for local and international market. Mushroom is the fleshy fungus which is parasitic in nature i.e. they depend on other plants for the food source. Mushrooms can be cultivated with low cost and lowland, therefore the majority of manufacturers are turning towards mushroom cultivation. Mushrooms are distinct due to their nutritional properties. Mushrooms can be broadly classified as edible and non-edible mushrooms which are mainly toxic. Mushrooms market is likely to experience tremendous growth over the period of years owing to rise in food and medical industry.
Surging use of mushrooms as ingredients in various food products fuels the mushroom market growth. Mushroom possess various nutritional properties such as low fat and low cholesterol which is utilized as prominent food for the patients suffering from high cholesterol and obesity. This factor, in turn, stimulates the growth of the market. However, the low shelf life of the mushrooms increases the preservation cost of the manufacturers which may hinder the growth of the market. Nevertheless, escalating food chain and food markets in the developing countries coupled with ongoing research for untapped uses of mushrooms is likely to open new opportunities for the mushroom market in the coming years.
The mushrooms market can be segmented on the basis of type into the milky mushroom, button, shiitake, oyster, paddy mushroom, winter mushrooms and reishi mushroom among others. Button mushroom was the leading segment of the market in 2015 owing to high demand from the end users due to its organic properties and easy availability. Fresh and processed mushrooms are utilized in the food industry for manufacturing of numerous food products. The food industry, medical and direct consumption are the some of the end users of the mushroom market. Among all, food industry dominated the mushroom market due to the diverse use of mushrooms in food products. Medical segment is likely to experience a high growth in the forecast period owing to high medical properties of mushrooms.
The mushroom has become a very viable market and this became so obvious when the news about its health benefit and market demand for it became popular in Nigeria in 2010.
PATILAD is in the market entry stage having gone through extensive training and mentorship, with its’ pilot stage conducted in local markets in Mowe, Ibafo, Wawa, Ojodu and once enough funding has been accessed we will extend to online stores like Supermart, Kongafoodstore, Jumia, Jiji and also start our exportation procedures.
PATILAD farms have not secured NAFDAC yet so cannot sell its mushroom yet in physical mega stores, but we are currently working on it regardless of the bottle necks many agencies like these create in Nigeria. The demand though high, our capacity can only cater for 5okg per month. This is way below the market demand which from our finding and sales experience reveals that we are not supplying 1% of its local need much more the international demand which is over 500% of what entire mushroom farms in Nigeria can offer.
PATILAD farms went after the market before creating a product because we wanted to be sure there was enough and consistent increase in demand in the mushroom local and international market. We discovered that though many international farms have made amazing progress especially technologically like in china, india, Pakistan, USA, Germany, but the peculiarity of these regions cannot afford them some mushroom species that Nigerian climate can easily make available.
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Table of content
Executive Summary 3
Business Description 4
Products and Services 6
Market Analysis 7
Competitor Analysis 8
Sales and Marketing Plan 9
Operational Plan 12
Management Plan 13
Financial Plan 14
PATILAD Mushroom Farm is a budding mushroom farm that is involved in Production, sales and distribution of highly nutritious disease-free, high quality, hygienically cultivated mushroom farm targeting consumers throughout Lagos and Ogun Nigerian and markets across Europe, and Asia. We will grow and sell all the different kinds of mushrooms consumed by our variety of customers in Nigeria, Africa, Europe and Asia
Our aim as a business is not only to make profit but also become a leading company that can compete favorably with other mushroom business in Nigeria and also in the whole of Africa. To be able to effectively compete against our competitors, we intend to ensure that we hire the best professionals in the industry so as to build the perfect business structure.
Due to the fact that mushrooms are edible products, we intend to ensure that our mushrooms are grown in an environment that is conducive and hygienic. We are also growing the mushrooms organically as we intend to ensure that our mushrooms pack a high dose of nutrition.
PATILAD is established as a sole proprietorship owned by Akinyemi Success. We are located in Ibafo Ogun State. The farm is managed and directed by Success an experienced agro-allied business woman who’s been in the industry for 8 years’ experience. PATILAD is run by experienced team of food technologists, accountant, sales executive and business developers. They have a combined 55years of experience and bringing in their wealth of experience into the business.
Because we know how important our employees are to the growth of the organization, we intend to ensure that we create a conducive environment for them to work and also provide welfare packages that are aimed at ensuring that their productivity rate is increased.
Products and Services
PATILAD Farm will be producing and selling button and oyster mushroom for the first year and introduce more species in the second year, like the medicinal gano mushroom. We will also be holding periodic trainings to empower people. One of our strongest factors apart from producing and selling organic mushrooms is the excellent customer care we provide to our customers which has led to a high retention rate for us and an overall healthy bottom line for our business.
Households demand for mushroom consumption is very high in Nigeria, and foreign nations. The demand for mushrooms is increasing as more people are recognizing its importance, we have carefully chosen our channels of distribution that would ensure that our mushrooms reach all our existing customers and open opportunities to reaching potential customers.
Competitors for PATILAD – PATILAD Mushroom Farm are mainly small holder farms located in and around Ogun State. Our proficient uses of the internet to intensify awareness about our business and the products and services we offer are part of the sustainable practices that is obtainable at our company.
PATILAD competitive edge includes the use of modern production techniques and equipment which turns out high quality products, excellent customer service, the expertise of its founders, etc.